Asian Business Connexions have joined forces with Astute Solutions KO (ASK) Ltd, Sintons Solicitors and Newcastle Council to deliver a new exciting programme tackling the illegal sales of alcohol to under-18s and promote best practice in the licensing trade.
In view of recent programmes specifically targeted at exposing underage drinking in the UK, many are ready to blame off licence owners as the perpetrators, however this is not always the case. With the rise of fake ID cards and „proxy‟ sales it’s becoming even harder for owners to determine whether or not their drinks are going to under age kids.
The Licensing Education Programme is a proactive multi-agency approach to addressing a very real issue in a positive manner. This free programme is also focused to help off-licence owners increase their knowledge and understanding of licensing regulations – e.g. how to reduce the risk of prosecution and make sure all their staff understand their responsibilities- in addition to helping them in their day-to-day business.
As this course has been developed in partnership with Newcastle City Council, Sintons Solicitors and Astute Solutions KO Ltd, licensees are able to receive expert advice and assistance on all alcohol related licensing matters, giving them a great opportunity to gain extra guidance and knowledge from those who know what they’re talking about.
The course is split into two stages. Licensees are invited to an interactive workshop and a free consultation, the first of which took place on Wednesday 3rd August at Sintons Solicitors and was attended by a broad range of licensees.
Sarah Smith – Lead Licensing Partner said “Sintons were delighted to take place in this very worthwhile scheme to help increase awareness of the licensing laws and the potential pitfalls to local retailers. The overall objective is to improve the quality of retail operations in the area and the feedback from those attending was very positive”
All of the partners provided licensees with information on the law of selling alcohol, practical guidance on how to ensure they are complying with the law and up to the minute information as to how the Licensing Authority and responsible bodies are currently promoting and enforcing responsible alcohol sales in the area.
Amjad Hussain a local off-licence owner and ABC member said “I thought it was a „superb programme‟ that has showed me a lot of things that I can improve, I am going to „implement‟ all I have learnt with my staff.”
Ian Logue – course developer from ASK, went on to say “I was delighted to have played my part in helping to deliver this ground breaking initiative by Asian Business Connexions. The positive response from those attending confirmed to me that the Asian Community are keen to demonstrate their responsibility towards neighbourhood cohesion and play their part in eradicating under- age drinking from communities. Hopefully through time, we can deliver this proactive package to a wider audience of North East retailers.” The second part of the course is a consultation at the licensees own premises with a member of the ASK team. Licensees are assessed and advised on the existing systems in place at the premises and left with all the tools to ensure compliance with the legislation, as well as a service review of their business.
The service review looks at marketing, business planning and financial forecasting. The practical holistic approach is exactly the type of support and assistance small business owners need in the current climate, potentially enabling the business to operate more profitably and successfully.
After licensees have completed this course they are then being invited to apply under the Responsible Retailer Award Scheme for accreditation as a responsible retailer.
David Ellerington –Trading Standards Manager and local authority representative on the programme further endorsed the scheme by saying, “The City Council’s Trading Standards service is more than happy to support and participate in events of this nature which hopefully demonstrate that we are about assisting and advising business as well as enforcing the various requirements around a range of age restricted products including alcohol.
The service very much hopes that this training event will be a catalyst for off-licence businesses in Newcastle to take up the development of the Authority’s “Responsible Retailing Award Scheme”.
The next workshop is planned for September and plans are underway to roll-out the unique programme regionally. The practical training delivered through this course will help licensees and those involved in the sale of alcohol grow their business and enable a better understanding of licensing legislation ultimately reducing underage alcohol sales.